|
Genre: Other
System(s): DS
ESRB: E
|
Brain Age: Train Your Brain in Minutes a Day is an educational title released in Japan for the Nintendo DS. Marketed for adults, the game is based on a popular book written by Professor Ry?ta Kawashima.
Nintendo was looking for something new to develop that would appeal both gamers and non-gamers. In one of the meeting the Chief Financial Officer of Nintendo Japan suggested reviewing a published book titled Train Your Brain, which was enjoying an interesting success. Mr. Iwata decided to meet Professor Ry?ta Kawashima, the writer.
As both Mr. Iwata and Professor Kawashima were too busy to meet in other situation, they agreed to meet for an hour during the Nintendo DS launch. The original meeting became a brainstorming session that lasted three hours, in which Professor Kawashima explained the basics of his studies.
Mr. Iwata ordered a team of 9 Nintendo developers to work on the game, and to have it ready in 90 days for demonstration.
As expected, retailers expressed concern about the new title. The most important retailers in Japan were given the game for 15 minutes to test it out. In the end, Nintendo secured near 70,000 orders for the first shipment, an amount above most expectations. In comparison, the sequel had over 850,000 orders placed before launching.
The game debuted selling around 43,000 copies in May, considered a good number for an educational title. Although most titles only stay in the japanese weekly top ten list of games for a couple of weeks, DS Training for Adults managed to stay, as of January 2006, between the most sold games for 34 weeks (except three weeks).
As of April 19, 2006, the game managed to sell over 1,986,523 copies in Japan alone, in its 48th week of release.
|
